RBH approached me through Pixel Smash Studio to create an interactive piece for Land Rover. The aim was to show how sustainable it was to build their new creation: The ‘Evoque’. With the 3D models extracted from CAD data from their engineering team I created all the textures and lighting solutions using 3D Studio Max and Cinema4D. With the assets ready I was able to animate all the interactive elements and transitions.
The multi-platform digital experience was built around an interactive website, with both rich media and html variants; along with an HTML5 format video version for iPad and mobile. Our video featured a voiceover from automotive journalist and Fifth Gear presenter Jonny Smith.The piece was awarded with a Bronze Fresh Award for the 3D artwork.
And a walk-through of the interactive version