After the success of the award winning Land Rover ‘Evoque’ project, RBH and Pixel Smash, approached me again to create a new 3D interactive experience for the new Jaguar XJ.
I created all the 3D scenes using the models from the CAD data. I animated the cameras and assets for transitions and loops for the interactive.I opted for a more neutral environment. The elements were rendered with a physical render engine to have a more realistic output and the car was texturized with a multi-layered shader to simulate the real silver paint from the car.
